Choice Mutual Fund

Choice Mutual Fund is the asset management subsidiary of Choice International Limited, a diversified Indian financial services group engaged in broking, wealth management, lending, and advisory services. The fund house formally entered India's mutual fund space after receiving final SEBI approval in August 2025.

The AMC was launched with a clear focus on passive investing, starting with products such as index funds and exchange-traded funds (ETFs). It aims to provide investors with low-cost, transparent, and rule-based investment solutions supported by strong governance standards.

Here are some of the key advantages you can gain by selecting Choice Mutual Fund for your investments:

1. Strong Backing: Supported by Choice International, a diversified financial services group with strong market expertise.
2. Passive Investment Focus: Offers index funds and ETFs for simple, disciplined investing.
3. Cost Efficiency: Passive schemes usually have lower expenses than actively managed funds.
4. High Transparency: Benchmark-linked products make portfolios easy to track and understand.
5. Digital Convenience: Technology-led platform enables smooth investing and portfolio monitoring.
6. Long-Term Wealth Building: Encourages systematic investing for steady wealth creation over time.

Planning to invest in the Choice Mutual Fund online? Anand Rathi provides a secure and seamless platform to get started easily. Follow these 5 simple steps:

1. Register or Log In

   : Visit the Anand Rathi website or download the AR Invest app. Sign up, open a demat account, and log in in just a few minutes.

2. Complete Your KYC

   : Finish a quick, fully paperless KYC process. Once done, you're ready to invest without delays.

3. Explore Choice Mutual Fund

   : Browse available Choice Mutual Funds and shortlist those that align with your investment goals.

4. Choose Your Investment Mode

   : Invest your way- opt for SIP to build discipline, or go for a lump sum if you prefer a one-time investments.

5. Monitor & Watch Your Investments Anytime

   : Invested in Choice Mutual Fund and want to track your portfolio? With our intuitive dashboard, effortlessly track the NAVs and performance of the funds.

Investing in the Choice Mutual Fund online is simple and paperless. Here's what you need to get started with Anand Rathi:

The following set of documents is required to invest in a mutual fund:

• PAN Card - Mandatory for all investment transactions.
• Bank Account Proof - Canceled cheque or bank statement with your name, account number, and IFSC code.
• KYC Documents - Completed online KYC (e-KYC through Aadhaar/OTP).